The event of new media such as social networks, blogs, and emerging on-demand access to content will increasingly impact upon how we, and societies at large will remember and forget – the construct of social memory.
Social memory helps define us, our cultural group and patterns of behavior, ritual, social norms and practices. This takes many forms including religion, mythology, history, cultural practices and derive their form and meaning from accepted world views.
Social memory also plays a pivotal role in social behaviors, from mating behaviors to cooperative behaviors based on reciprocal altruism.
Meanwhile, humans are known to show a social stress response during face-to-face social interactions. Social stress acutely impairs social memory during social interaction while interpersonal trust reduces social stress response. How social stress responses are moderated when contact is increasingly online while the overall formation of and recall of social or collective memory will be more democratized than any other time in history.
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