Sunday, June 24, 2012

Facebook and a brave new world


In recent months, Facebook has spent large amounts of money on the startup behind photo-sharing application Instagram, on face.com who according to the press releases, a technology that has helped to provide the best photo experience and on the "social discovery" startup Glancee responsible for the mobile application for finding like-minded people.

Wonder where facebook is going with all this; Emphasis on mobile platforms perhaps, Facial recognition technology, automating photo-tagging. Just a couple of things...


Face.com is a firm based in Tel Aviv, Israel, that has developed technology used for facial recognition on photos loaded onto websites and through mobile applications. The company has released two apps used on Facebook called Photo Finder and Photo Tagger. Facebook says the startup firm specializes in software that lets computers recognize people's faces in digital images. That there may be a worry for some.

Implementing facial recognition technology for all users can mean Facebook is able to collect a huge, photo-searchable database of its users.  So what you say? Basically, Facebook is using facial recognition technology to "suggest" tags to users who upload photos. In other words, if I upload 12 photos of my friend Munchkin, Facebook may "recognize" her face (thanks to other tagged photos of her on the website) and "suggest" that I tag her in those 12 photos. This makes the tagging process a little easier for me; after all, aren't I more likely to tag Munchkin if all I have to do is click a button that says "yes, tag away"?

Facebook has 800 million active members and each day, members upload over 200 million photos, Facebook currently hosting over 90 billion photos. Each time you "tag" a photo, its facial recognition technology learns more about what that person looks like. This technology is currently being used to help people tag photos. Is it possible, however, this will ultimately culminate in the ability to search for people using just a picture. And that will be the end of privacy, as we know it.

Not difficult for someone to snap a picture of you in a crowd, and discover everything about you on online.

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